Picture this. One of Central Avenue’s landmark buildings transformed into an artisan restaurant where original tinroof ceilings and brick walls compliment a sleek urban ambiance that features glass mosaic tile and custom woodwork.

Whiff this. A mildly smokey aroma floating off a 12-inch Napoli-style pizza made from hand-mixed dough, homemade mozzarella, local farmer’s market produce, and imported Italian meats and cheeses.

Sip this. Local microbrew on tap, imported beer in a bottle, Italian wines in 10 red or white varieties and premium espresso drinks.

Taste this. Besides eight seasonal pizzas, a menu complete with salads, pasta dishes, antipasti and Italian desserts such as cannolli, budino and gelato.

It’s called Farina Pizzeria & Wine Bar, located at Edith and Central, and is brought to you by Terry and Pat Keene, owners of the Artichoke Café, Chef Richard Winters and wine director Stew Doris.

Terry Keene calls it a “casual, less-pricey alternative to the Artichoke.” The microbrews will come from the local Marble Brewery, priced around $4.50 for a pint, and Farina also plans to sell slices of pizza during the late afternoon and late evening hours.

Chez D’or, the City’s hippest and hottest hair salon and skin spa, recently moved to the EDo neighborhood.

401 Central NE (Central & Arno)   Call: (505) 243-6777